Buying experiences have shifted to becoming digital first. The accelerated macro uncertainty has increased the need for enterprises to prioritise experiential factors, and articulate value during the B2B purchase journey. Enterprises will need to offer more configurable solutions, expedite product innovation and time-to-market, and help customers improve the effectiveness of their revenue operations. This on-demand CIO webcast discusses the trends driving experience-led transformation of the B2B purchase journey and factors to address for the future B2B buyer.